Advertising is effective when your message is placed in front of the people who you need to hear your message. In years past, that might have been radio, television, or print. Without any doubt, now everyones’ attention is on Facebook, TikTok, Instagram, and other social media platforms.
It’s actually not even close. In fact, as of December 31, 2022, 199 Million people in the United States and Canada and over 2 Billion people around the world open and use every day one of the Meta apps, formerly known as Facebook. This is where your customers are spending their time.
(You can enter the Facebook Daily Users Chart)
Moreover, in the hands of an experienced digital marketer, Facebook ads and other social media ads use data so you pay to show in front of your target audience, and limit the amount of money spent showing your ads to other people. This makes
Ready to learn more about Facebook and other Social Media Ads?
Facebook ads and social ads not only one of the most effective advertising tools, but one of the most economical tools. You really can have your cake and eat it too.
Facebook ads need to be done correctly to be effective. You need to:
- Create compelling messaging.
- Use a combination of video and static creative.
- Use variations on messaging to attract your customers different pain points.
- Enhance targeting using customer lists and look-a-like audiences.
- Re-target and create audiences off of your website traffic.
Sign up for our Digital Marketing Learning Series:
You will receive information on:
- Detailed case studies on how Ad Amplitude has helped clients with Facebook Ads
- Advertising theory and how to implement it in your business
- Best practices for social ads across the various platforms
- How to videos showing how to maximize content marketing
- Interviews with our clients
- Much more!
