Much ado has been made about SEO over the last decade, and for good reason. If a company wasn’t at the top of the Google Search Results, then no one would find the company when searching for a product or service.
With paid advertising, even being number one on a search results page isn’t a guarantee about being found. In turn, the concept of SEO has evolved into not only making sure the page shows up in search results, but also the content on the page is relevant and helpful to the user.
SEO now includes:
Playing the keyword game to show higher in the search results
Making pages load fast and correctly on desktops, mobile devices, and tablets
Has relevant content people want to see and is helpful to the page viewer.
Pages include images and videos as well as text.
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