Case Study: Ad Amplitude Boosts FarmParts4Less Sales with Comprehensive Marketing Strategies
Client Description: FarmParts4Less (FP4L)
Website: https://farmparts4less.com/
– Abbreviation: FP4L
– National website offering OEM original factory parts for 34 brands
– Specializes in parts for tractors, farm equipment, implements, and zero turn mowers
– Known for fast, free shipping and excellent customer service
– Competitive pricing is a hallmark of FP4L
The Mission: Increasing Year-Over-Year Store Sales
FarmParts4Less approached Ad Amplitude with the goal of boosting their store sales compared to the previous year.
The Gameplan
Phase 1: April 2022 - Google Advertising Campaign
Ad Amplitude connected FP4L’s BigCommerce account to Google Analytics, Google Merchant Center, and Facebook Business Manager. They initiated a strategic advertising campaign primarily focusing on Google Search.
– 95% of the budget allocated to shopping ads targeting users searching for specific parts
– 5% of the budget allocated to a standard search campaign
Results:
– Website traffic increased by an impressive 32%
– Number of orders saw a significant 21% rise
– Revenue generated from the website surged by 52%
– 95% of the budget allocated to shopping ads targeting users searching for specific parts
– 5% of the budget allocated to a standard search campaign
Phase 2: January 2023 - Comprehensive SEO Campaign
Ad Amplitude launched an intensive SEO campaign to increase organic visibility for FP4L’s two most popular and profitable item categories: tedder tines and rakes, and post drivers. The campaign involved optimizing various elements to enhance search engine rankings and user engagement.
Optimization efforts included:
– Modifying titles, headers, meta descriptions, and URL names
– Updating website copy and adding high-quality images
– Creating custom-made videos showcasing the products
Results:
– Organic impression share skyrocketed from a mere 0.02% to an impressive 4.8%
– Organic traffic nearly quadrupled within a span of two weeks
– Sales for tedder tines, rakes, and post drivers increased even during the off-season
Phase 3: January 2023 - Facebook Shopping Campaign
Ad Amplitude introduced a targeted Facebook Shopping campaign for FP4L, leveraging the platform’s powerful algorithm to display specific products to a highly relevant audience. Multiple remarketing strategies were employed to maximize campaign effectiveness.
Campaign strategies:
– Utilizing the FP4L customer base to train the algorithm for precise ad targeting
– Remarketing to website visitors and individuals who abandoned their shopping carts
– Leveraging BigCommerce and Facebook integration to gauge purchase values and optimize ad selection
Results:
– The Facebook shopping campaign proved immensely successful for FP4L
– As of September 2023, the campaign boasts an outstanding return on ad spend of $7.5, generating $7.5 in sales for every $1 spent
– FP4L achieved sales surpassing their entire 2022 annual total in the final week of May 2023
Services Used:
Amplify Your Revnue With Ad Amplitude
With all three phases in effect, as of the end of September, 2023, the sales for FarmParts4Less have doubled their entire 2022 sales!
Ad Amplitude’s comprehensive marketing strategies delivered exceptional results, propelling FarmParts4Less to new heights of success. By leveraging targeted advertising, strategic SEO, and intelligent remarketing, Ad Amplitude helped FP4L achieve significant sales growth and establish a strong online presence.