FarmPart4Less Case Study

Overview

Client: FarmParts4Less (FP4L)

Website: https://farmparts4less.com/

FP4L is a national e-commerce retailer offering OEM parts for 34 top farm-equipment brands—tractors, implements and zero-turn mowers—backed by fast, free shipping and outstanding customer service. Facing flat year-over-year growth, they turned to Ad Amplitude to reignite sales and drive scalable, profitable traffic.

Challenge

Despite competitive pricing, FP4L’s year-over-year store revenue had plateaued. Their goals were to:

Increase qualified traffic with a strong return on ad spend
Boost organic rankings for high-margin categories
Recover abandoned carts and re-engage past customers

Three Phased Strategy:

Phase 1: Targeted Google Ads

April 2022

We kicked off with our Paid Advertising services, integrating FP4L’s BigCommerce store with Google Analytics and Merchant Center. By allocating 95% of budget to Shopping ads and 5% to Search ads, we reached users actively hunting for specific OEM parts.

Results:

32% increase in overall website traffic
21% rise in total orders
52% lift in on-site revenue

Phase 2: Comprehensive SEO

January 2023

Next, we deployed our SEO Services to climb the ranks for FP4L’s top two profit drivers: tedder tines & rakes, and post drivers.

Tactics included:

Optimizing title tags, headers, meta descriptions and URLs
Refreshing on-page copy and adding high-quality imagery
Producing custom product videos for deeper engagement

Results:

Impression share jumped from 0.02% to 4.8%
Organic sessions nearly quadrupled in two weeks
Off-season sales of key categories continued climbing

Phase 3: Facebook Shopping

January 2023

Finally, we tapped our Facebook Advertising services to launch a dynamic Shopping campaign with layered remarketing. By seeding Facebook’s algorithm with FP4L’s customer data and syncing purchase values via BigCommerce, we served the right parts to the right buyers—at scale.

Results:

7.5× return on ad spend (ROAS) as of June 2023
Surpassed all of 2022’s annual sales in the final week of May
2× full-year 2022 sales by September 2023

Services Used

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