Best practices and goals with search campaigns
Google Search Ads
Search ads are shown on search engines such as Google, Bing, or DuckDuckGo to offer websites or products to people at the purchasing level of the buyer journey.
For example, if you type into the Google search bar, “plumbers,” almost everything you see on the screen will be from search ads. These people don’t need to be coaxed over six months to find a plumber; their water heater is flooding their basement.
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They need help now! The plumbers at the top of these results with the best reviews will receive the job.
The same will happen with people looking for a product. If someone is looking for a laptop carrying case, the first thing searchers will see are a variety of laptop cases with ratings and prices they can easily compare, make a choice, and purchase within a couple of clicks.
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