Resources

If you’re struggling to attract high-quality leads who are genuinely interested in what your business offers—you’re not alone. That’s why we created this powerful guide: to walk you through the five proven steps to generate, nurture, and convert B2B leads using highly targeted advertising and gated content.

Inside, you’ll learn how to create detailed customer personas, craft content that speaks directly to your audience’s pain points, promote it effectively on platforms like Facebook and LinkedIn, and build nurture campaigns that transform interest into action. Best of all, you’ll discover how to identify the leads who are ready to talk to your sales team—so you can close more deals, faster.

Choosing the right marketing automation platform can feel overwhelming—but this guide cuts through the noise. The Lead Gen & CRM Comparison Guide lays out a clear, side-by-side look at today’s leading tools, including HubSpot, Keap, ActiveCampaign, Marketo, Salesforce, and Constant Contact’s Lead Gen & CRM (formerly SharpSpring).

This guide is packed with insights that will help you streamline your marketing, improve email performance, and bridge the gap between marketing and sales. Whether you’re focused on automated emails, advanced lead tracking, or proving ROI, you’ll see why so many businesses rely on Inbound Email tools like SharpSpring to engage prospects, personalize outreach, and drive growth.

This research-packed report uncovers how today’s most successful B2B companies are transforming raw data into revenue-driving action. Built in partnership with Ascend2, the study surveys over 300 B2B marketers to explore where businesses are winning—and struggling—when it comes to data collection, organization, and utilization.

For B2B marketers looking to move beyond the basics, this report offers practical insights into building a data-driven strategy that shortens the sales cycle, increases conversion rates, and maximizes ROI.

Many businesses struggle to connect their marketing goals to the right tactics—and often, they’re surprised to learn which channels work best at each stage of the buyer journey. That’s why we created this Buyer Journey Funnel Chart: a clear, practical tool that helps you align your strategy, channels, and budget across the full marketing funnel.

Inside the chart, you’ll find:

• The four core stages of the buyer journey—Awareness, Consideration, Conversion, and Loyalty

• The best-performing mediums for each stage—from TV and display ads to social, search, email, and text

• Recommended budget allocations for established companies at each funnel stage, helping you focus your investment where it will drive the most impact

Whether you’re fine-tuning your media mix or looking for clarity on where to put your marketing dollars, this chart is an indispensable guide to making smarter, data-driven decisions.

Ad Amplitude is a full-service advertising and marketing agency on a mission to help businesses grow by amplifying their marketing results while taking the stress out of decision-making. Guided by trust, transparency, and a relentless focus on measurable ROI, we act as true partners to our clients—delivering expert strategy, creative, media buying, and data-driven solutions that drive meaningful impact.

If you’re ready to Amplify Your Results, complete the form and let’s start a conversation. We’d love to learn about your goals, share ideas, and explore how we can help you achieve your next level of success.