Case Study: S&H Farm Supply's Inbound Marketing Triumph - Connecting with Hay Producers
Objective: Reaching New Horizons through Inbound Marketing
S&H Farm Supply embarked on a mission to extend their reach to untapped markets. Their goal was clear: connect with hay producers across Southwest Missouri who were not yet part of their clientele. In their pursuit of growth, S&H Farm Supply turned to the power of inbound marketing.
Crafting Solutions: Quality Content and Targeted Engagement
To achieve their objective, S&H Farm Supply devised an ingenious solution. Their strategy centered on creating compelling content that resonated with hay producers’ needs and interests. Their strategic focus landed on showcasing the latest technologies introduced by New Holland in their hay equipment for 2023.
To facilitate this engagement, a gated content approach was adopted. By integrating the ConstantContact CRM platform, a “gate” was established that prompted users to register with their name, email, and phone number to access the premium New Holland content. This gate not only served as a gateway to valuable information but also extended an invitation for users to opt in for ongoing relevant content.
Driving traffic to the gated content was achieved through a well-executed Facebook ad campaign. These ads highlighted the New Holland advancements, compelling users to explore the content behind the gate. This strategic approach ensured that the right audience was being drawn into the campaign.
Upon registering, users were treated to a 12-week email journey featuring engaging content. This journey consisted of bi-weekly emails, each offering a unique value proposition to hay producers. The emails included:
A video featuring insights from an S&H Service Advisor, offering maintenance tips crucial before the hay season kicks off. This included a breakdown of tasks producers could handle themselves and those that demanded professional attention.
A video presentation by the Vice President of Sales and Equipment, delving into the key considerations when purchasing farm equipment.
A thought-provoking blog article highlighting national legislations impacting wheat producers, showcasing S&H’s commitment to keeping their audience informed.
Comprehensive information on financing options available to potential hay equipment buyers through S&H Farm Supply.
Services Used:
Results: A Story of Engagement and Growth
In just seven months, the outcomes of S&H Farm Supply’s inbound marketing campaign were truly remarkable. A total of 238 individuals embraced the opportunity to access the exclusive Hay Tools Gated content. Of these, a substantial 62% opted to receive ongoing emails.
Email delivery achieved impressive results with 707 emails reaching the intended inboxes, boasting an impressive 28% open rate. The engagement remained high, with 21% of individuals opening emails even 12 weeks after signing up.
The campaign also demonstrated its impact on website engagement. A direct correlation was established between the email campaign and website visits. There were 84 direct visits from the emails, and a notable 13% of those visits were directed to the online listings of hay equipment.
Elevate Your Reach with Inbound and Email Marketing Excellence
The success story of S&H Farm Supply’s campaign serves as an inspiring testament to the power of inbound and email marketing synergy. Are you ready to make a similar impact? Partner with us to tailor an inbound marketing strategy that aligns with your goals. Together, let’s create engagement, drive growth, and redefine your brand’s influence. Connect with us today to embark on your journey toward inbound marketing success.