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August 2023

Navigating iOS Challenges: Elevating Social Media Targeting Through Customer Lists and Look-Alike Audiences

Digital Advertising, Inbound Marketing /

In the dynamic landscape of digital marketing, the interplay between data and strategy is crucial for businesses to thrive. This article explores a transformative approach that not only harnesses customer data for look-alike audiences but also overcomes obstacles posed by the iOS operating system. Discover how Ad Amplitude, a forward-thinking marketing solution, seamlessly integrates customer […]

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Battling Bots And Click Farms In Advertising

Digital Advertising /

In today’s digital landscape, where every click and interaction counts, the presence of bots, click farms, and uninterested customers can wreak havoc on your digital advertising campaigns and website analytics. These disruptive elements not only drain your advertising budget but also muddy the waters of data-driven decision-making. However, there’s a silver lining – innovative solutions

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Navigating the iOS 14 Impact: Revolutionizing Digital Marketing Strategies

Digital Advertising, Inbound Marketing /

The digital marketing landscape has been undergoing significant transformations, and one of the most notable game-changers in recent times has been the release of iOS 14. With the shift towards stricter user privacy measures, the effectiveness of algorithms in tracking user behaviors has been curtailed. This change has left marketers with the challenge of adapting

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